On the Level

Lee Resources has contracted with Al Trellis of Home Builders Network to write On the Level. You may know Al Trellis from his monthly "Ask Al" column which appears in Builder magazine. For the last four years Al has been the top rated speaker at the NAHB Convention. This means that many of your contractor customers either know Al, have heard Al speak, or have read his articles.

On the Level is also a four-page newsletter that is custom-imprinted with the dealer's name and logo on the masthead. It is also shipped approximately 30 days in advance of the date on the newsletter to give you plenty of time to prepare your mailing.

NOTE: On the Level is not sold on an exclusive basis. It is possible that other dealers in your trade area also subscribe. So please ask a marketing representative at Lee Resources if another dealer in your area already subscribes.

Mailings - Getting the Best Results

Subscribers get the best results when they send newsletters to each customer and prospect in a special envelope addressed to the owner and other key "influencers" in the contractor's organization. We recommend that you do not insert your newsletters in the envelope with your monthly statements. Many times the statement is addressed to the bookkeeper or accounts payable person and not to the owner. And the owner and purchasing personnel are your targets.

Co-Op Advertising

Many On the Level subscribers receive co-op funds from one or more suppliers to offset their investment. Lee Resources is happy to insert one or more supplier's logos on the masthead so that the dealers meet the criteria to receive co-op funds.